However, the findings show that the quality of access to destination and venue affect service accessibility quality. A sample of 175 conference attendees were targeted to investigate the quality of services offered, their satisfaction, and intention to return. This study investigates the role of service quality aspects in a Sport Scientific Convention held in Mashhad, Iran in 2015. Keywords: Kazakh culture, Russian culture, soft power policy, summer school, language courses, scientific tourism The experiment showed that a combination of language courses with tourist and scientific programs, as well as with some elements of entertainment, provides opportunities for improving and optimizing the educational process as a whole and for growing rapport between nations through the implementation of a soft power policy and intercultural contacts, in particular. Participants of the program “Discovery Kazakhstan” were students from Turkey, USA and Malaysia. The program also included the course “Modern Kazakhstan: its social, economic and cultural potential”, which details the features of the Kazakhstani economy, Kazakh and Russian cultures, milestones of Kazakh history and peculiarities of education system in Kazakhstan. The program included language courses (Turkish, Russian, Kazakh and English) in combination with tourist and scientific components and popular science information, mainly related to cultural studies. The article is aimed at analyzing a short-term experiment held on the basis of Suleyman Demirel University (Almaty, Kazakhstan) in the frame of the program “Discovery Kazakhstan”. The experiment is replicable in different countries and scientific fields and opens the way to a new empirical research avenue on the public support to science. We compare findings in Switzerland and France. We find clear convergence of results between the groups and discuss why such a finding has policy and methodological implications for research on government funding of basic research. Differently from a previous study on the attitudes of French citizens, in this paper we propose a novel methodological framework by a dual repeated bidding mechanism where sub-samples of respondents are respectively given/not given the information on the implicit tax they already pay to support CERN in the first place. We have designed a contingent valuation (CV) experiment about public support of science as reflected in the preferences of Swiss taxpayers for particle physics research at CERN, the laboratory where the Higgs boson has been discovered in 2012. We suggest that understanding taxpayers' preferences in the form of their willingness to pay (a money metric) for fundamental science is feasible and informative. Little is known, however, about preferences of the latter except in the form of qualitative social attitudes survey. Large-scale projects in fundamental science, such as major particle colliders, radio telescopes, synchrotron light sources are promoted by scientific communities in the first place, mainly funded by governments, and ultimately by taxpayers.
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